We started in 2017 with cut-and-sew knits made in-house. Then came denim, wovens, and pretty much everything in between.

Over the years: countless pieces, fit tweaks, fabric swaps, honest mistakes. We learned. We kept going.

Fit has always mattered to us. Not just how something looks, but how it actually feels to wear.

We start again from here with SETED. We want SETED to become part of how you get SET Every Day. Clothes that fit into your routine naturally, from morning to whatever comes after.